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Creating a Productive Company Culture It may not be top of mind for many executives, but your company's culture – which is made up of the beliefs and attitudes of your employees – can significantly affect your company's bottom line. With a positive culture, employees may believe that their work is rewarded and that their managers really care if they do a good job. On the other hand, a negative work culture may have employees believing that it pays not to make waves, or they should do just enough to get by. Those beliefs end up affecting your company's performance. The good news is that with basic leadership skills you can create a company culture that is positive, productive and profitable. Use these tips to improve your work culture: Focus on key culture touchpoints Take the time to understand what issues influence your company's culture. Key factors include:
Does your company have a clear, cogent mission statement that states, in simple terms, exactly why the business exists? An easily understood mission statement makes it easier for people to set priorities and make decisions. It defines the organization. Make sure everyone in your company is on the same page when it comes to the mission by continually reinforcing the purpose of the organization. They are not just words to be spoken at the annual sales meeting. Reward the right behaviors Once the organization's mission and purpose have been made clear, determine the desired behaviors that are consistent with that set of beliefs. Managers must make an example of these behaviors so they are passed down effectively to all employees. For example, if clear communication is important, then it is up to the managers to recognize, reward, and practice it. Encourage skills and learning Don't expect the behaviors you want to just appear – they must be taught. New employees need to know what the organization expects of them and how they can achieve it. Managers need to coach employees through new situations, while expanding their skills and knowledge. Encourage employees to try new ideas and approaches. By being open to new ideas, managers encourage a supportive work culture that can quickly adapt to change. Talk in terms of employee interests How do you discuss your company's future? Many business owners and managers arrange meetings to talk about growth and profits, assuming the employees value these things. However, many employees leave these meetings with the feeling that other people see the benefits if they work harder. Instead, talk about the company's future in terms of the employees. More earnings may open up opportunities for training or other desirable benefits. Expansion means more people will get promoted. |
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