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Five Tips to Encourage Customer Evangelism Loyalty isn't just about repeat business; increasing customer loyalty can also improve your marketing effectiveness and profitability. These tips can help you turn your best customers into evangelists. Full story. Customer Evangelism Resources What techniques get customers to spread the word about your products and services? These resources explain the latest practices in building customer loyalty. Full story. Technology-Supported Growth for SMBs  For many small businesses, information technology offers insight into past performance – but not future growth. CPA Steve Ernst examines how companies can use IT to sustain growth by making critical information available for strategic planning. Full
story.MarketBusting: Strategies for Exceptional Business Growth If company leaders were granted a single wish, it would surely be for a reliable way to create new growth businesses. In this article from Harvard Business Review, authors Rita Gunther McGrath and Ian C. MacMillan outline moves companies can make to redefine their profit drivers and realize low-risk growth. Full . QuickStat: Controlling Budgets Tops Small Biz Tech Challenges What are the top technology challenges facing small businesses? Number one is keeping technology budgets under control, cited by 37% of respondents in recent research from the Computing Technology Industry Association (CompTIA). IT maintenance costs (26%) and using technology to increase worker productivity (23%) followed. |
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