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Five Ways to Keep Customers Coming Back Increasing customer retention by just a couple of percentage points can have an enormous impact on your bottom line. A strong loyalty program that results in repeat purchases can reduce your marketing costs and boost your sales effectiveness. These practical ideas can help ensure that customers come back again and again. Full story. Customer Loyalty Resources Keep up-to-date on the latest practices in customer loyalty – from building a customer-focused corporate culture to finding a better way to handle customer complaints. Full story. Marketing Professional Services Is not an Oxymoron  You may not realize it, but if you're a professional services practitioner, you're probably selling and marketing yourself every day. Steve Ernst identifies the marketing talents of CPAs, and discusses ways to build a professional services brand that can be used to truly differentiate your business. Full
story.Seagulls, Teenagers, Wal-Mart Customers and Sports Fans What do seagulls, teenagers, Wal-Mart customers and sports fans have in common? They are all large groupings that at first glance appear to be homogenous, when in reality they are quite diverse. Geoff Ashley, Director, Sales for SAP Business One offers insights on how organizations can more clearly define who they are and how to differentiate themselves. Full story. QuickStat: The Growth of Social Networking Social networking tools are on the cusp of becoming more than just a method for consumer socializing. According to a study by IDC, the social networking application market was relatively small in 2006 at $46.8 million, but by 2009, this market will grow to $428.3 million. The report sees three social networking segments emerging: self-service applications used by groups and marketing campaign teams; brand applications that focus on persistent customer engagement; and enterprise applications that provide more effective ways of working with customers, partners and other external parties. |
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