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Seven Key Branding Principles There are few areas where halos have a greater impact than branding, where the goal as a marketer is to have your customers think positively about your offerings. Full story. Branding Resources What are the latest practices in building a brand? Learn from these websites, blogs and other resources about brand profiles, brand measurement and ways to take advantage of new branding tools such as social media. Full story. Are CPAs Capable of Assisting with Technology Decisions?  Can CPAs be successful technology consultants, or are they better off staying fully focused on remaining current with accounting and auditing guidance? Steve Ernst goes to the AICPA's TECH+ Conference and finds CPAs to be comfortable doing technology-related consulting. Full
story.Silence is Not Golden: The People Side of Profitability Service firms are routinely looking for ways to better serve clients and get the most productivity possible out of their professional teams. Phillip Perkins of ACUMEN Corp. notes that while these may seem like mutually exclusive goals, there is a clear link: how certain fundamental needs and goals are articulated. Full story. QuickStat: SMEs Getting Ready for Converged Communications SMEs have been slow to adopt Internet-based communications systems, but that's likely to change this year, according to a recent study from AMI-Partners. The market opportunity for services such as managed IP-PBX, managed security, managed backup/business continuity, managed networks, VPNs and web hosting in the U.S. SMB space could be over $30 billion for 2007 and will grow at a CAGR of 15.6% through 2010. |
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