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Four Word of Mouth Marketing Tactics How can your company encourage word of mouth? You can't control exactly what customers say about you, but you can do a number of things to get them to spread the word. Find out more about how to get your customers to become your advocates. Full story. Word of Mouth Resources Word of mouth marketing is a rapidly developing field. Find out more about how to use viral and buzz-building tactics from these blogs of some of the leading word of mouth evangelists. Full story. Wolf Peak: Making the Best Choice to Support Growth Inefficient accounting software inhibited growth at Wolf Peak International, an eyewear designer and manufacturer. To deal with issues related to overseas production, sourcing, importing and promotional distribution services, the company turned to SAP Business One for a comprehensive business management solution. Full story. Information Security: Protecting Your Most Valuable Asset Information is probably your organization's most valuable asset, but it is being put at risk on almost a daily basis from viruses, unauthorized downloads, natural disasters and more. Thomas Stephens of K2 Enterprises discusses the various threats to your data and what every company can do to minimize risk. Full story. QuickStat: Will SMEs Embrace Vista? Microsoft's recently introduced Vista operating system has caught the attention of many SMEs, but are they willing to take the plunge and change over? Analyst AMI Partners projects that just 7% of small businesses and 17% of midsize businesses will be using Vista by the end of 2007. Among the factors that AMI says will drive Vista adoption are the natural PC lifecycle, a desire for SMEs to standardize their operating systems for security purposes, and a rising demand for enhanced mobility applications and support. |
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