 |
|
|
|
|
Customer Evangelism Resources What techniques enhance loyalty and turn customers into evangelists? These resources can help you understand the latest loyalty practices, including ways to measure your results and manage your people: Creating Loyalty www.creatingloyalty.com This monthly newsletter provides in-depth articles about customer loyalty practices as well as other topics of interest to professionals interested in customer loyalty management. You can read the current issue and browse past articles. The e-Loyalty Resource www.e-loyaltyresource.com What drives customer loyalty online? This site – from loyalty marketing consulting firm Reid Smith & Associates – provides insight into ways companies can develop online loyalty strategies. The site offers a rotating "top 10” list of sites that actively encourage visitor loyalty. Investors in People www.investorsinpeople.co.uk This U.K.-based group has developed a framework that helps organizations improve performance and realize objectives through development of their people. Its "standard” is designed to help companies measure the value of their workforces. Marketing Science http://mktsci.journal.informs.org Marketing Science is published bimonthly by the Institute for Operations Research and Management (INFORMS). It focuses on a mathematical modeling approach aimed at improving the actions of marketing decision-makers and providing a deeper understanding of marketing phenomena. Its articles frequently deal with ways to measure the impact of marketing and loyalty programs. National Quality Research Center www.bus.umich.edu/FacultyResearch/ResearchCenters/Centers/ Nqrc/nqtcSite.htm The National Quality Research Center (NQRC) at the University of Michigan's Ross School of Business is a research and teaching center that focuses on issues related to quality. It is best known as the source of the American Customer Satisfaction Index (ACSI), which measures satisfaction with goods and services of 200 companies. The Ultimate Question www.theultimatequestion.com Bain and Co. fellow and loyalty expert Fred Reichheld provides additional details and insights into the practices he outlines in his book The Ultimate Question on this site. It has links to articles and case studies on improving loyalty and encouraging customer evangelism. |
|
|
|
1-866-609-6146  |
