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Branding Resources Learn more about branding principles at these websites: All About Branding www.allaboutbranding.com Allaboutbranding is produced by DNA Design, a major New Zealand design firm. The site includes articles on creating, communicating, living, measuring, managing and extending your brand. Don't miss the "tools" area for helpful items such as the Brand Assessment Questionnaire. Brand Channel www.brandchannel.com Brandchannel is an international online exchange about brands and branding. It features articles, a monthly debate topic, information about conferences, brand profiles, links, career opportunities and white papers. Branding and Marketing Blog http://brandandmarket.blogspot.com/ Chris Brown blogs about "all things marketing," including research, promotions, communications and measurement. She specializes in Web 2.0 social media and emerging marketing methods. Brandweek Magazine www.brandweek.com Brandweek provides a central source for corporate branding and Internet branding news, brand marketing, media strategies, consumer trends, campaigns, promotion, agency/client relationships and more. KnowThis.com www.knowthis.com KnowThis includes articles, forums and links to industry news and research reports on all aspects of marketing. It also offers a wide range of tutorials on marketing topics such as market research, patents and target marketing. PROMO Magazine www.promomagazine.com PROMO Magazine is a rich source of ideas for using promotion marketing, including event marketing, games, contests and sweepstakes, cause marketing, premiums and incentives. Wordlab www.wordlab.com Wordlab is a free naming and branding site with access to articles, naming tools, a naming forum, links and even word games. If you're looking for ideas on how to name your business or a product line, this is a good place to start. |
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