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Customer Relationship
Resources Building and maintaining customer relationships and managing ongoing customer loyalty can be a challenge for any type of business. Whether you’re looking to make a shift in how you interact with your customers, or going further by implementing a full-fledged customer relationship management system, these resources can help you learn more about some of the industry’s latest practices and benchmarks. American Customer Satisfaction Index (ACSI) www.theacsi.org Developed by the National Quality Research Center at University of Michigan, ACSI is an analytical tool that measures customer satisfaction across ten economic sectors and 43 industries, including e-commerce and e-business. ACSI also produces scores for the causes and consequences of customer satisfaction and their relationships. The measured companies, industries and sectors are broadly representative of the U.S. economy. Colloquy www.colloquy.com Colloquy is a collection of resources devoted to the global loyalty marketing industry, comprised of a loyalty consulting practice, a magazine serving the loyalty marketing industry, and a comprehensive website. The site provides access to a comprehensive library of statistics, case studies and articles related to customer retention marketing. CRM Knowledge Center www.managingautomation.com From Managing Automation magazine, this site offers news, products and resources related to using CRM in an industrial setting. The Knowledge Center includes a daily news feed, Web-exclusive articles, reprints of the magazine, a directory and other resources. Destination CRM www.destinationCRM.com From the editors of CRM Magazine, this site offers a wide range of news and resources for companies engaged in customer-centric business initiatives and ventures. It covers CRM initiatives in a number of industries, including technology, communications, finance, retail, advertising and healthcare. SearchCRM http://searchcrm.techtarget.com SearchCRM is a resource targeted at CRM decision makers. The site includes news and analysis, expert advice, learning guides, discussion forums, webcasts, white papers and more. TechTarget – the company responsible for SearchCRM – also publishes 2020 Software, a site that offers a "short list" of CRM, ERP, accounting and other business software solutions. |
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